FASHION UNITED: TWO IN FIVE CONSUMERS FEEL NO LOYALTY TO FASHION RETAILERS

PRESS

FASHION UNITED

New research into customer expectations of brand loyalty has found that 42 percent of consumers feel no loyalty to any fashion retailer, while nearly half of UK consumers (47 percent) believing it no longer pays to be loyal.

The report by customer engagement, loyalty and lifetime optimisation specialist ELLO Media, also added that more than a third of consumers across all market sectors said they would be loyal to brands if they got true value for their loyalty.

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Alternatively, you can download the Understanding Customer Expectations of Brand Loyalty Programmes report here.

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