UTILITY WEEK: QUARTER OF UK CONSUMERS FEEL NO LOYALTY TO UTILITY PROVIDERS

PRESS

UTILITY WEEK

A report published by ELLO Media has indicated that 26 per cent of UK consumers do not have a sense of loyalty for their energy provider. Nearly half, 47 per cent, believed that they gained no benefit from showing loyalty to a brand.

This comes after statistics earlier this year detailed that the first two months of 2019 saw a 2 per cent increase in the amount of people switching energy supplier, with 2018 in itself being a record year for switching.

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Alternatively, you can download the Understanding Customer Expectations of Brand Loyalty Programmes report here.

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