CXM: CUSTOMERS CHOOSING BRANDS THEY AGREE WITH ETHICALLY

PRESS

CXM

Thirty-five percent of UK customers only engage with brands they agree with ethically, highlighting the need for brands to consider more than just products and price points.

A new report published by customer engagement specialist ELLO Media, Understanding Customer Expectations of Brand Loyalty Programmes, looks into consumer attitudes towards loyalty. It also found that 61 percent of consumers reported feeling the strongest connection to brands they use regularly, while 39 percent said this applied to the brands they aspire to use.

When asked specifically how they feel about the brands they regularly engage with, 38 percent of consumers said they only use brands that treat them with respect; 30 percent said that they feel like the brands they use are an extension of their personality; and 30 percent said that they only engage with brands that treat them as more than just a customer.

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